About

Product Designer, curious since day one.

I’m Florian Humeniuk, a Product Designer. Since 2012, I’ve been designing interfaces, design systems and digital services, with a technical sensibility inherited from web integration. Today I explore AI to prototype faster, without ever letting go of a designer’s judgment.

Role
Product Designer · System Designer · AI Builder
Experience
10+ years, since 2012
Specialties
Design system · UI/UX · AI prototyping
Location
Montréal, QC
Looking for
Full-time permanent role, 16-month minimum contract, in Montréal
Availability
From January 2027
Portrait of Florian Humeniuk, in profile, in front of Tower Bridge in London at sunset

How it all started

Over ten years of conversation with design.

2012

Web designer, graphic designer, web integrator.

Yes, all at once. I started in 2012, after a degree specialized in web design. That foundation gives me a real technical sensibility: I design interfaces that actually work, not just on paper.

2018

UI/UX and Product Design take over.

Naturally, I turned to interface and product: understanding a use, designing it, then making it exist with the teams who build it.

2021

From component to system.

At L’Oréal’s Digital Service Factory, I took part in a global design system for 35 brands and in BeautyTech services in augmented reality and AI, including E-Shade Finder, winner of the CES 2023 Innovation Award.

See the L’Oréal case study
2025

A frustration, then the brand.

Too many well-designed products are carried by soulless, generic, interchangeable identities. I turned to Brand Design: not to abandon what I was doing, but to go further. Equinox Factory was born from that.

Today

Product, brand, and AI.

The two crafts feed each other: product rigor in the service of the brand, and vice versa. I’m adding AI to the mix: it speeds up exploration, and I keep the decision.

See Zombicide Companion

Background

Experiences that shape every project.

  1. 2025 — todaySenior UI/UX & Brand DesignerEquinox FactoryMy studio: visual identity, websites and interfaces for freelancers and small teams.
  2. 2021 — 2025Senior UI/UX DesignerFrontguysProduct design assignments with large-account clients, including L’Oréal: interfaces, design systems and digital services.
  3. 2021 — 2023UI / Product DesignerFrontguys assignment · L’Oréal Digital Service FactoryA design system for 35 brands and BeautyTech services, including E-Shade Finder, CES 2023 Innovation Award.
  4. 2018 — 2020UI Designer / Graphic DesignerAuto-ecole.netDesign of web interfaces and graphic materials.
  5. 2012Web designer, graphic designer, web integratorThe beginningsAfter a degree specialized in web design: a technical foundation that still feeds my work.

What guides every project

Four convictions that don’t change.

Simple principles, applied from the first conversation to delivery.

  • A misunderstood brief means a failed project from the start. Before opening Figma, I take the time to understand the users, the business, the constraints and what makes the product truly different.

  • Behind every request, there is a deeper problem. I don’t just answer what is asked: I look for what is really needed.

  • Transparency is my way of respecting the people I work with. I prefer a useful truth to a polite agreement: that’s how you build something solid together.

  • From the first component to the last screen, the same level of care. No sloppy deliverables, no cut corners: if it’s not right, we keep going.

With the teams

Design and Dev, in parallel rather than in a waterfall.

Continuous collaboration between designers and developers is essential: it brings more responsiveness and more agility.

Fewer meetings, but better structured.

A clear agenda and an organized flow are worth more than small meetings that interrupt everyone’s production.

See how, at L’Oréal

Tools

Every tool has its reason to exist.

Together, they support the way I think, design and collaborate, from brief to shipped product.

Design

Figma & MCP

Mockups, design systems and component libraries. The Figma MCP links the design system to code and speeds up production.

Deliver

Storybook

I check on the code side that the components built match the mockups.

Build

Framer

Websites and interactive prototypes, from design to going live, fast and responsive.

Explore

Claude Code

AI-assisted prototyping: several playable directions before deciding, and the decision stays mine.

Version

GitHub

My prototypes and test projects are versioned, documented and shareable.

Host

Cloudflare Workers

My test projects go live so they can be tried for real, not just shown as mockups.

Generate

Adobe Firefly

Image generation to explore moods and feed the prototypes.

Organize

Notion

Briefs, roadmaps and documents in one place, for clear collaboration with no loss of information.

Create

Adobe Suite

Illustrator, InDesign and Photoshop for visual identities and print and digital materials.

Equinox Factory

My brand design studio.

Too many well-designed products are carried by generic identities. With Equinox Factory, I build custom brands for freelancers and small teams, with the same rigor as for a product.

  • Visual identityLogo, graphic universe and guidelines, designed for your business and your customers.
  • Digital materialsA website and interfaces consistent with the brand, from the first conversation to going live.
  • Brand & ProductOne point of contact who thinks through your brand and your digital materials.
Talk about a brand project

Equinox Factory

My brand design studio.

Too many well-designed products are carried by generic identities. With Equinox Factory, I build custom brands for freelancers and small teams, with the same rigor as for a product.

  • Visual identityLogo, graphic universe and guidelines, designed for your business and your customers.
  • Digital materialsA website and interfaces consistent with the brand, from the first conversation to going live.
  • Brand & ProductOne point of contact who thinks through your brand and your digital materials.
Talk about a brand project

Equinox Factory

My brand design studio.

Too many well-designed products are carried by generic identities. With Equinox Factory, I build custom brands for freelancers and small teams, with the same rigor as for a product.

  • Visual identityLogo, graphic universe and guidelines, designed for your business and your customers.
  • Digital materialsA website and interfaces consistent with the brand, from the first conversation to going live.
  • Brand & ProductOne point of contact who thinks through your brand and your digital materials.
Talk about a brand project

Contact

Let’s work together.

Availability
From January 2027
Full-time permanent role · 16-month minimum contract · Montréal, QC

Product Designer. Design Systems and AI prototyping.

Availability
From January 2027
Full-time permanent role · 16-month minimum contract · Montréal, QC

Contact

florian@equinox-factory.frLinkedIn ↗
© 2026 Florian HumeniukFRENLegal noticeTermsMontréal, QC